Opportunities for MNOs
eRate’s Billing and Rating Platform enables mobile network operators (MNOs) to create new business opportunities and boost their competitiveness. Up to now, most mobile operators have invested large amounts in their own billing systems. However, a lack of flexibility in these systems often limits the way products and services can be combined and how quickly new bundles can be brought to market. Overall, this dampens competitiveness, impedes the introduction of innovative products and services, and means it takes a long time to get to market.
Greater flexibility and faster Go-to-Market
eRate enables mobile operators to bundle mobile subscriptions and third-party services. For the end customer, it appears as though they all come from the mobile operator. This gives the mobile operator greater leeway to be innovative, without the billing system limiting what products and services it is possible to create. Flexibility is greater, and new products can be launched more quickly.
New business opportunities
An established mobile operator must protect its brand and be careful about doing things that could have major consequences for revenues in its existing business model.
eRate allows mobile operators to test out new business models through new brand names, thus avoiding any risk to its reputation, existing brand or revenues. Examples include new subscriptions, unconventional bundles or joint ventures with other market players. With the new market channel, you can be innovative and test new products and services while incurring few risks. Your existing brand can concentrate on your core business and incorporate any successful innovations from the new brand at a later stage.
The major mobile operators are often challenged by aggressive market newcomers. It can be hard for an established brand to respond robustly to such challenges because it can impact revenues and may not sit well with the company’s corporate image. One alternative is for the mobile operator to establish a “fighting brand” outside its own organisation – and eRate can make this happen. We enable you to take a different stance in the market without risking your own brand, thereby protecting your core business.
Ready to create new business opportunities?
If this sounds interesting, let’s arrange a meeting to discuss how we can work together to create added value.
Erik Trondsen, Mobile: +47 408 00 900, Erik(at)eRate.no
Ove Vik, Mobile: +47 997 55 550, Ove(at)eRate.no
Henning Thoresen, Mobile: +47 926 38 100, Henning(at)eRate.no